The benefits of link building have been clear across the SEO community for a long time now – Having high quality links means better rankings and more traffic. Therefore, link building is an essential part of any search engine optimization (SEO) strategy.
It is the process of proactively finding ways to increase the number of backlinks to your website from third parties.
Links help search engines discover new web pages and determine which ones should rank higher in SERPs. The more you have, the higher you rank.
But the benefits of building links don’t just end there. They also help improve your website and your broader business and brand.
This article explores the benefits of building backlinks in more detail.
What is Link Building?
Link Building is a crucial part of SEO because backlinks are the main ranking element. Link Building is the process of getting backlinks from other websites to your website.
When authoritative sites link to your content, it is a signal to Google that your content is trustworthy and valuable.
Why Link Building matters?
You have heard from some people that if you are writing very great content, there’s no need to get backlinks, they have no impact. But the truth is that they carry weight.
Let me clear it with an example.
When I searched “seo services” on Google. The top-ranking pages have a huge number of backlinks referring to that specific page. Here I’ve used the Ahrefs tool extension, which shows that the first page shown on Google has 26.5k BL(backlinks) and 4.2k RD(referring domains).
So why do these pages do link building? Why are they acquiring backlinks? The reason is simple: link building helps them to rank in SERPs.
Link building not only helps your sites in ranking, but there are also more benefits of link building that are described below:
Benefits of Link Building
1. Increase Domain Authority
Search engines don’t actually know which websites to trust, they rely on signals. Backlinks are one of the strongest trust signals available. There is a SEO term known as “link juice”.
Whenever a high authority site gives a backlink to your site. A portion of their link juice passes to your site. As more backlinks more link juice passes to your site, your site’s domain authority improves, and Google also sees you as a trustworthy site.
Moreover, when authoritative websites link to you, Google interprets it as a form of expert endorsement. This is especially important today because ranking isn’t just about matching keywords; it’s about demonstrating E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
High-quality backlinks show Google that:
- Your content solves real problems
- Your information is worth referencing
- Your brand is recognized within your industry
| Google does not see your domain rating to improve your ranking, but it helps you to track your performance in link building than your competitor’s performance in link building. |
My advice to you is to regularly track the domain rating shown by Ahrefs because Backlinko research says that;
2. Referral Traffic
One overlooked benefit of link building is referral traffic. Every factor of link building in interconnected with each other. Backlinks not just incease your domain authority or increase your rankings but also give you referral traffic.
Unlike random social traffic or low-quality ad clicks, referral traffic usually:
- Comes from relevant audiences
- Has higher engagement
- Converts better
- Stays longer on your website
If the backlink is placed in a relevant article or if the surrounding text is relevant, the audience who came to that specific blog post, 99% click on your link. Why? Because the backlink is placed in a relevant text and the audience is also relevant to your site so referral traffic is generated on your site.
Here’s an example. When I searched top mobile app development companies, the first result was a 10perals.com listicle blog in which different companies are mentioned. Whenever a person clicks on the link of the mentioned site, the site gets referral traffic from 10perals.com. The referral traffic must be relevant to your niche because your link is added in the relevant niche article.
| A backlink from a niche-relevant site is often worth far more than a general high authority link because it drives qualified visitors, not just algorithmic authority. |
3. Boost Rankings
We already know that backlinks play a major role in Google’s ranking algorithm. When you publish a new page, earning strong, authoritative links is still one of the quickest ways to climb the SERPs.
But how closely does the number of links actually correlate with higher rankings?
According to research conducted by Backlinko, pages with a larger backlink profile consistently outperform pages with fewer inbound links. In fact, the average page ranking in the #1 position on Google has roughly 3.8 times more backlinks than those ranking between positions 2 and 10.
This data shows that moving from the top 10 into the top 5 doesn’t require an enormous leap, but securing that top spot demands significantly more effort and a stronger link profile.
Another important finding: the variety of linking domains matters more than the sheer volume of links. The highest-ranking pages tend to have a broader range of unique referring domains, which indicates that multiple links from the same website aren’t nearly as impactful as one link from a new, authoritative source.
In short, the evidence strongly reinforces the idea that effective link building, especially from diverse, high-quality domains, has a direct and meaningful influence on search rankings.
4. Increases your Brand visibility
Link building also increases your brand visibility in the eyes of Google, and most importantly, in the eyes of AI-powered search engines like ChatGPT.
How?
Let me clear this with an example. Screenshot below is the result of the query “digital marketing software.” Why is zapier ranking above salesforce, whereas zapier has 1,675 backlinks and salesforce has 11,338 backlinks?
This is due to the brand mentions and recognition of zapier in its space. It’s also likely that links were the consequence of high rankings, not the cause. People usually give their attention to the names they recognize.
Your brand is cited on some sites, and not only Google, but AI tools also monitor this. The more your brand is mentioned, the more visibility it gets.
Nowadays, people want their brand to be shown in AI searches. So, link building experts know how to do this. They do brand mentions of them in the relevant listicles, so their brand also gets a mention and a backlink to the homepage of the site.
5. Building Industry Recognition
One of the most valuable long-term benefits of link building is the authority you gain within your industry. When reputable websites reference your content, quote your insights, or cite your work, it positions you as a trusted voice in your niche.
These high-quality mentions act as public endorsements. The more your expertise appears across respected publications, the more your audience sees you as a reliable source of information. Over time, this visibility helps you transition from simply being another participant in your field to becoming a recognized authority.
Moreover, you can become recognizable in your niche industry by doing HARO link building or Reddit link building. When you give answers to questions from journalists in HARO or Reddit, paste a link to your content. Journalists take help from your content, give you traffic, and probably share your content with others. This helps you to increase your brand recognition.
This “authority momentum” opens doors to opportunities such as:
- Guest posting invitations
- Podcast appearances
- Speaking engagements
- Collaborative partnerships
- Media features and interviews
6. Boost up Indexing
High authority backlinks don’t just influence rankings; they help search engines find and process your content more efficiently.
Search engine crawlers use links to navigate the web. When an authoritative site links to your page, it acts as a direct route for bots to discover new content quickly.
Pages supported by strong backlinks are more likely to be indexed sooner. Search engines treat those pages as higher value and move them up in the indexing queue.
Websites that consistently earn authoritative links get crawled more often. This means search engines revisit your site regularly, helping new content, updates, and improvements appear in search results faster.
In short, investing in strong backlinks speeds up the entire journey from publishing to ranking, ensuring your content gets the visibility it deserves as quickly as possible.
7. Driving Higher Conversions and Revenue
Link building may be rooted in SEO, but its real influence shows up in your bottom line. More backlinks lead to more visibility, which attracts more visitors, but increased traffic alone doesn’t guarantee increased sales.
The real difference comes from targeting intent-driven keywords and earning links with the right anchor text.
My recommendation to you is not to get backlinks on short tail keywords like “link building” because on this keyword, only guides and simple blog posts must be ranked. Instead, focus on long tail keywords like “link building agency” or best link building agency”. People who want to buy link-building services must enter long tail keywords in Google search or in an AI search.
Wrapping up
Link building isn’t just an SEO tactic; it’s a long-term growth engine. By earning high quality backlinks, you strengthen your authority, improve rankings, and open doors to new organic traffic opportunities.
If you want powerful, white hat backlinks that actually move the needle, let LinkCrafters handle it for you. Visit our website to explore our services and contact us to start your link-building journey today.
