If you’re curious about the advantages of incorporating link building into your digital strategy, you’ve landed in the right spot.
As a seasoned link building agency, we’ve executed countless link-building campaigns and gathered compelling insights from our SEO-savvy clientele, confirming the significant influence that link building wields over search engine traffic.
The Benefits of Link Building
Link building has long been recognized as a pivotal aspect within the SEO landscape, consistently delivering a multitude of advantages. When your website boasts a portfolio of high-quality backlinks, the outcome is a tangible improvement in search engine rankings and a significant uptick in web traffic.
Consequently, it is imperative to acknowledge that link building stands as an indispensable pillar of any robust and effective search engine optimization (SEO) strategy.
What is Link Building?
Link building is a proactive strategy aimed at boosting the quantity of backlinks leading to your website from external sources.
These backlinks play a pivotal role in assisting search engines in unearthing fresh web pages and deciding their rankings in search engine results pages (SERPs), ultimately influencing their position in search results. As the tally of your backlinks increases, so does your prominence in search results.
Below, we highlight the 9 primary benefits of link building:
Search engines take into account the quantity of links pointing to your website when determining its ranking on the Search Engine Results Pages (SERPs). This is often the primary objective that many website owners have in mind when embarking on a link-building campaign, as a greater number of links can enhance your ability to rank for highly competitive search terms.
Extensive research by industry experts further underscores the significance of backlinks in SEO:
According to Backlinko’s findings, the top-ranking pages on Google’s search results typically boast almost four times as many backlinks as pages positioned between the second and tenth spots.
Ahrefs, a prominent SEO tool, asserts that backlinks are undeniably among the most crucial ranking factors. Their study, which examined over a billion web pages, established a clear connection between the quantity of backlinks a page accumulates and the volume of organic traffic it attracts.
Authority Hacker reinforces this sentiment, emphasizing that backlinks exhibit the strongest correlation with SEO success.
Earning a prominent position in the Search Engine Results Pages (SERPs) can significantly boost the traffic to your website.
A study conducted by FirstPage reveals that securing the top spot on Google garners a substantial 39.6% of all clicks, more than twice as many as the second-place result, which captures only 18.4%. Meanwhile, the tenth position receives a mere 2.1% of the clicks.
Further reinforcing the importance of SEO efforts, research from Ahrefs establishes a robust connection between a website’s backlinks and its overall traffic. Astonishingly, more than 90% of all web pages fail to receive any traffic from Google. Most of these underperforming pages possess fewer than four backlinks each.
Illustrating the power of backlinks, our collaboration with SnackNation underscores this point. Through our diligent efforts, we’ve secured an impressive 400+ high-quality backlinks for them. In just two years, SnackNation witnessed a remarkable surge in monthly traffic, skyrocketing from 235,000 to over 700,000 visitors per month. This surge translated into an astonishing monthly traffic value exceeding $1,000,000.
Increased referral traffic
Link building offers a valuable secondary advantage by driving referral traffic through the links themselves. The extent of this benefit is closely tied to the popularity of the linking article. For instance, if the linking article ranks first on Google for a highly sought-after search term, you stand to gain a substantial influx of referral traffic.
The beauty of referral traffic generated through link building lies in its sustainability. As long as the link remains active, you will continue to receive traffic over time. This is in stark contrast to other traffic sources like pay-per-click (PPC) ads, which cease to deliver traffic once the campaign concludes, or social media posts that gradually fade away as they get buried in users’ feeds.
Links improve domain authority
Backlinks serve as external indicators of your website’s trustworthiness, contributing to its domain authority, a measure of its credibility. Domain authority takes into account both the quantity of links pointing to your site and the domain authority of the websites that link to you.
Interestingly, even a single backlink from a high-authority website can elevate your domain authority more significantly than numerous links from lower-quality sites.
Different SEO tools use various terms to describe this domain credibility:
- Ahrefs labels it as Domain Rating (DR).
- SEM Rush refers to it as Authority Score.
- Moz uses Domain Authority (DA).
These tools evaluate the quality of your website’s backlinks and assign it a score, typically on a scale of 1 to 100.
It’s worth noting that Google officially states that domain authority scores are not a direct ranking factor in their search algorithm. Nevertheless, studies have shown a correlation between higher domain authority scores and better search engine rankings. Moreover, authoritative websites tend to have an easier time ranking new pages promptly, which underscores the importance of building a strong domain authority.
Boost your perceived authority
Creating backlinks enhances the perceived authority of your content in the eyes of your audience. For instance, when a reputable source like the New York Times links to your article, it bolsters its credibility significantly.
Furthermore, it’s essential to emphasize that links have a reciprocal nature. If your website boasts a high Google ranking, a strong domain authority, and a plethora of high-quality backlinks, it signals to visitors that your site is a credible source. Consequently, they become more inclined to link to your content, contributing to a continuous cycle of link-building.
This dynamic results in websites accumulating more and more links over time, ultimately leading to an exponential increase in credibility – a phenomenon akin to a “credibility snowball effect.”
Helps build relationships in your niche
Effective link building campaigns encompass the strategy of connecting with industry experts and creators who produce high-quality content within your specific niche. While this aspect may be seen as a natural outcome of link building, it holds considerable value and deserves recognition.
Engaging with these experts not only enriches your personal network of contacts but also elevates your website’s prominence within your niche. This increased visibility enhances the likelihood of others within your niche reaching out to you as well.
Two potent methods for enhancing your exposure and authority are expert roundups and guest posts. For instance, we recently curated an expert roundup, soliciting insights from link building authorities to unveil their most effective strategies. This approach not only strengthens your link profile but also establishes you as a credible voice within your industry.
Boosts sales and revenue
The correlation between the number of links pointing to your website and the volume of traffic it receives is a well-established principle in the digital realm. As your website’s traffic increases, so does the exposure of your products and services to a broader audience.
This heightened visibility, in turn, translates into more potential customers, ultimately leading to increased sales and revenue generation.
However, not all links are created equal. Links originating from reputable publications and unbiased reviewers hold particular significance in this equation. These links possess several advantages:
- Relevance to Your Niche: Links from such sources tend to be highly relevant to your specific industry or niche. This means they attract visitors genuinely interested in your products or services.
- Attracting the Right Audience: These links draw the attention of individuals actively seeking to make a purchase. In other words, they bring in potential customers rather than casual browsers.
- Enhanced Credibility: Being featured on the lists or reviews of respected publications or influencers enhances your company’s credibility. It signals to prospective customers that your business is trustworthy and merits serious consideration during their decision-making process.
- Positive Blog Mentions: Positive mentions by bloggers or influencers hold immense value. When influential figures in your industry speak favorably about your offerings, it not only boosts your reputation but also helps you connect with a broader audience.
Become a thought leader
Link building offers several advantages, one of which is the potential to establish yourself as a thought leader in your field. This, in turn, can open doors to new markets and cultivate trust and credibility within your industry.
Imagine you wish to provide services to the dining industry. You could develop a comprehensive guide tailored specifically for casual restaurant chains, outlining the range of services you offer.
Once your guide is ready, consider reaching out to a well-respected industry publication. If they find value in your content, they may decide to feature it on their website with a link back to your own site. This strategic move not only enhances your website’s authority but also drives increased traffic to the dedicated guide page. Moreover, it has the potential to generate valuable sales leads.
An illustrative example of the power of this strategy is evident in a case where a guide received over 700 backlinks from 151 domains. Most of these domains were linked to the travel and tourism sector. Such an accomplishment signifies your brand as a trusted and leading source of information in the industry.
Additionally, the visitors directed from these high-authority sites are likely to share an interest in eCommerce software. A significant portion of these visitors might explore your free trial offer and eventually convert into paying customers.
Even if your brand, like SiteMinder, is already established in a particular industry, this approach can be adapted for adjacent sectors. For instance, by creating a similar guide tailored to bars and restaurants, you can tap into new markets and cultivate a fresh stream of potential leads.
Link building encourages good content
A highly effective white hat approach to link building revolves around the creation of original, high-quality content that offers genuine value to its audience.
This strategy is grounded in the principle that white hat techniques seek to earn links organically, driven by the perceived value of the content itself. Consequently, it inspires content creators to invest more effort and creativity in ensuring their content is truly exceptional.
In contrast, black hat tactics, such as direct link exchanges, spammy comments, and the use of private blog networks, do not necessitate the creation of valuable content to secure a link.
The advantages of producing top-notch content extend beyond just link building. It also elevates your brand’s reputation and fosters trust among your audience, ultimately leading to increased sales of your products and services.
Start link building to rank higher in search engines
In this insightful article, we’ve delved into the myriad advantages of link building that go beyond the most apparent one – achieving higher rankings on search engine results pages (SERPs).
Google’s fundamental mission revolves around assisting searchers in discovering the most pertinent information to address their queries effectively.
Hence, the straightforward approach of purchasing links or resorting to black hat techniques tends to yield unsatisfactory results, primarily because they seldom prioritize the user’s experience.
Instead, the optimal strategy should center on crafting top-notch content and establishing meaningful connections with authoritative figures within your specific niche. This approach ensures that you can reap the full spectrum of benefits we’ve explored in this article.
At LinkCrafters, we offer a diverse array of link building packages meticulously designed to kickstart your journey towards enhanced online visibility.