Link Building with Infographics: Design, Outreach, and Placement


Utilizing infographics as a time-tested strategy for link-building has been a staple in our digital marketing arsenal for several years. This approach consistently proves its worth by attracting high-quality backlinks.

When executed with precision, infographics serve as valuable assets that not only enhance organic traffic to your website but also elevate your search engine rankings and bolster online brand recognition.

Nevertheless, crafting an infographic with the sole purpose of link-building is a multifaceted endeavor that surpasses the realm of aesthetics. Achieving success in this endeavor requires a more comprehensive approach than meets the eye.

In this piece, we embark on a journey to unravel the essential steps for creating infographics that yield tangible results, accompanied by outreach strategies to maximize your efforts.

Delve into the following to gain a comprehensive understanding:

🌐 The essence of infographics, exploring their diverse types.

πŸ“ˆ The advantages that infographics bring to the table in the context of link-building.

πŸ–ŒοΈ The intricacies of developing compelling infographics.

πŸš€ Leading outreach techniques designed to secure valuable backlinks to your infographic masterpiece.

What Is Infographic Link Building?

An infographic serves as a compelling content format designed to present information in a visually appealing manner:

✨ Infographic: A fusion of “info” (information) and “graphic” (visual design).

These engaging graphics are a means of conveying data in a user-friendly, vibrant style, simplifying comprehension.

Infographic-based link-building is a strategic approach involving the creation of infographics to cultivate backlinks.

Both marketers and search engine optimization (SEO) experts can leverage infographics within their link-building endeavors, be it as an integral element of their broader strategy or as an independent campaign. In any case, the promotion of infographics stands out as a valuable means to secure the coveted backlinks.

What are the benefits of infographic link-building?

Certainly, here’s a unique version of the benefits of incorporating infographics into your marketing or SEO strategy:

βœ… Elevated SEO Rankings: Infographics possess inherent link-worthy appeal, sending positive signals to search engines like Google, bolstering your website’s credibility and search ranking.

βœ… Enhanced Web Performance Metrics: Infographics are captivating visual content that entices visitors to linger on your site, ultimately increasing user engagement and time spent on your web pages.

βœ… Augmented Web Traffic: Infographics’ shareability factor allows them to proliferate across websites and social media platforms, generating valuable backlinks to your site and driving additional traffic and potential conversions.

βœ… Economical Link-Building Solution: Traditional link-building methods can be pricey, but infographics offer a cost-effective alternative. They’re budget-friendly to create and yield exponential returns in the form of brand visibility, increased traffic, and improved search engine rankings.

βœ… Enhanced Engagement: A compelling infographic can hold the attention of visitors for longer periods and may even encourage repeat visits, enhancing your chances of turning those visitors into loyal customers.

βœ… Amplified Authority and Brand Awareness: Infographics can establish your brand as an industry authority and thought leader. This, in turn, instills trust and engagement among your target audience.

βœ… Amplifying Brand Messaging: With their easy shareability, infographics enable your brand message to spread far and wide as they get shared across digital platforms, widening your brand’s reach and impact.

What are the different types of infographics?

Certainly! Here’s a rephrased and unique description of various types of infographics:

Diverse Categories of Infographics

Infographics come in a multitude of flavors, each meticulously crafted to fulfill a specific purpose and tailored to complement your content seamlessly. Explore the following distinct formats for infographics:

Chronological Journeys

Timeline infographics artfully lay out a sequence of milestones, achievements, or events, often unfolding chronologically. These visual narratives serve as captivating tools to elucidate the evolution of historical events or a company’s growth trajectory.

Data Visualizations

Statistical infographics masterfully translate raw data and statistics into a visually appealing format. Charts, graphs, and various visual data representations are employed to make complex information accessible, enriching your content and reinforcing your arguments.

Side-by-Side Insights

Comparison infographics are designed to juxtapose two or more entities or concepts. Whether it’s comparing services, prices, trends, or weighing pros and cons, these infographics employ graphs and side-by-side comparisons to facilitate a clear understanding of distinctions.

Guided Processes

Process infographics prove invaluable when elucidating intricate workflows, procedures, or operations. With the aid of flowcharts, pathways, and diagrams, these infographics expertly guide readers through each step, making complex processes easily comprehensible.

Mapped Discoveries

Geographic infographics function much like visual maps, offering a spatial perspective on geographic data. These infographics reveal specific patterns or details within a particular location or area, making geographical information easily digestible.

Hierarchical Structures

Hierarchical infographics, also known as geo infographics, ingeniously utilize hierarchical design elements to portray top-down structures. Whether it’s showcasing a company’s leadership hierarchy, intricate processes, or intricate relationships, these infographics provide a visual representation of organizational structures.

List-Driven Insights

Among the most prevalent infographics online, list infographics organize information in a list format augmented by visual enhancements. This format simplifies data consumption and interpretation, offering a popular and effective means of communication.

Selecting the right infographic format depends on the message you aim to convey and the complexity of your content. Each style has its own unique strengths and can be a powerful tool in your communication arsenal.

Is Infographic Link Building Difficult?

As the popularity of infographics for link-building continues to soar, an increasing number of individuals and brands are jumping on the bandwagon. With heightened competition and a surge in efforts to craft visually captivating content, standing out in this crowded landscape is no easy feat.

It’s no secret that the quality of infographics being churned out in today’s digital age is nothing short of impressive. The challenge lies in finding a way to surpass the excellence that’s become the new norm.

However, we firmly believe that success can still be achieved in this fiercely competitive arena. By diligently following the steps elucidated in this article, you can embark on the journey to create your very own infographics tailored for link-building purposes. These insights will undoubtedly provide you with a competitive edge and help you carve your path to success.

The Basics of a Compelling Infographic

Certainly, here’s the key elements to consider when creating infographics for link building:

πŸ‘‰ Craft a Solid Strategy: Link building requires a well-thought-out strategy. Before embarking on your infographic creation journey, establish a clear link-building strategy that encompasses your outreach methods and campaign goals.

πŸ‘‰ Emphasize Quality: Don’t sacrifice quality for quantity. A high-quality infographic is your ticket to earning backlinks. Focus on producing exceptional content rather than churning out mediocre work in large volumes.

πŸ‘‰ Strive for Engaging Design: A run-of-the-mill Canva template won’t suffice. Investing in a skilled designer is crucial for breathing life into your visual elements. Ensure your infographic boasts a captivating and thoughtful design that sets it apart.

πŸ‘‰ Choose a Compelling Topic: To captivate your audience and encourage website owners to link to your content, select a topic that’s not only relevant to your industry but also aligns with current trends or discussions. Stick to this topic throughout your infographic for clarity and coherence.

πŸ‘‰ Conduct In-Depth Research: Your infographic should offer valuable insights. Dedicate time to comprehensive research on your chosen topic, gathering the latest, most relevant information. For your infographic to enhance your authority, it must be accurate, up-to-date, and pertinent.

A Step-By-Step Guide for Building Links with Infographics

No matter if you’re a marketing agency, a business, or an independent content creator, these strategies can help you establish valuable backlinks through the power of infographics.

In this discussion, let’s take the case of a client specializing in the realm of wedding planning services to illustrate the concepts effectively.

Step 1: Find a concept

To craft a compelling infographic, your first step is to define your topic and choose a design style that aligns with your goals.

Begin by exploring’s repository, tailoring your search by replacing “wedding” with a keyword relevant to your niche. Filter the results to highlight the most favorited infographics in your chosen category. This is a valuable source for inspiration and understanding effective design strategies.

As you browse through these infographics, make a list of key takeaways that resonate with your project. Visualize how these elements could be incorporated into your own creation.

You can also expand your research using Google Image Search to locate popular infographics. Identify their sources and add them to your list.

For a more data-driven approach, leverage SEO tools like Ahrefs. In the context of wedding planning, you’d enter “wedding infographic” (substituting “wedding” for your niche) and filter by “referring domains.” Identify four to five infographics with a substantial number of backlinks and incorporate them into your master list.

Now, it’s time to refine your concept and title. Brainstorm multiple ideas, drawing from the successful infographics in your list. Consider combining two or more concepts to create a unique, powerful infographic that resonates with your audience and encourages link building. This approach ensures your infographic stands out in your niche and attracts valuable attention.

Step 2: Research your data

Before you entrust your infographic project to a designer, it’s essential to compile all the pertinent data points and information you intend to include in your link-building infographic. This preliminary research step is critical to ensure the final product is both informative and credible. While some infographic services offer research assistance, conducting your research often yields better results, as third-party services might compromise on the research quality.

To gather the necessary data, you can follow one of two primary methods:

πŸ’‘Utilize Existing Infographic Data: Start by exploring existing infographics related to your topic. However, exercise caution to avoid plagiarism. The goal is to create a wholly original infographic. Use these existing infographics as inspiration and to identify the key data points or statistics relevant to your concept.

πŸ’‘Find Your Own Data Sources through Google Search: Another effective approach is to conduct a Google search using your target keywords along with terms like ‘data,’ ‘trends,’ or ‘statistics.’ This can yield a rich selection of information that you can incorporate into your infographic. It’s advisable to explore a range of sources to ensure the accuracy and reliability of the data.

πŸ‘‰ A Valuable Tip: Always remember to include the source URLs and proper attributions for each piece of data you plan to use. This not only adds authenticity to your infographic but also demonstrates that you’ve thoroughly researched multiple sources. This, in turn, enhances the potential for building backlinks as other websites and individuals appreciate your commitment to reliable and diverse data sources.

Step 3: Creating the infographic

If you don’t have an in-house graphic designer and are looking to create an infographic, we recommend exploring the freelance talent pool on platforms like UpWork. UpWork offers a vast array of third-party services and freelancers who can assist you in crafting your perfect infographic.

When working with a freelancer, it’s essential to be crystal clear about your project’s scope and requirements. Freelancers may not be familiar with your specific niche or the topic of your infographic, so providing them with a detailed brief is crucial. Be sure to share your list of key data points with them as well.

To ensure that the final design aligns with your vision, you can include examples of infographic designs that you admire in your brief. These examples should be drawn from the initial research you’ve conducted.

Clarity and readability are paramount for an effective infographic, so be sure to communicate these priorities to the designer you hire.

Setting up a job on UpWork and inviting a couple of skilled designers to apply is the next step. While there are excellent infographic creation services available, hiring a freelancer through UpWork offers increased flexibility and better communication. Moreover, it often provides better value for your investment. Your payment can be securely placed in Escrow, and you can collaborate on as many design iterations as necessary (within reason) until you’re completely satisfied with the end product.

Voila! You’ve now successfully created your custom infographic.

Step 4: The outreach process

After successfully publishing your informative infographic on your website, alongside well-crafted supporting content, the next critical step is to compile a comprehensive list of outreach prospects and strategically share your infographic with them to cultivate valuable backlinks.

To ensure a successful link-building outreach campaign, here are straightforward steps to follow:

Use Ahrefs to find link targets

Obtain a compilation of “highly effective infographic URLs” and input each of them individually into the Ahrefs site explorer tool. Apply a filter to ensure only one link per domain is considered, and subsequently, export the backlink profile in CSV format.

Upon downloading the CSV file, acquire both the URL of the referring domain’s homepage and the URL of the specific page that has cited the infographic. This information will be valuable for inclusion in our outreach list.

Build an outreach list

Utilize these provided links to construct your outreach roster, which will consist of the websites you intend to focus on during your outreach initiative.

Use an outreach tool

Now, it’s time to transfer your comprehensive contact list to an outreach platform. Our team specifically uses Pitchbox for this purpose.

If you prefer utilizing other outreach tools such as Buzzstream or even if you’re going the manual route with no tools, the same essential procedure outlined below is applicable.

Before proceeding, ensure that you’ve gathered all the personalized information you intend to incorporate into your outreach emails. This is crucial to make your templates stand out and resonate directly with the recipients.

It’s important to remember that sending out generic, cut-and-paste outreach emails is a surefire way to get your messages ignored. To craft effective and engaging outreach emails, ensure you have the following personalized data at your disposal:

  1. The recipient’s email address.
  2. The recipient’s first name.
  3. The recipient’s website (not just the URL) so that you can include it in the subject line.

Create an outreach email template

Subject: Exclusive Wedding Cost Infographic: A Valuable Addition for [SITE_NAME]

Hello [Name],

I hope this message finds you well. My name is Rebecca, and I’m a passionate independent graphic designer on a mission to share my creative work with a broader audience, including esteemed platforms like [SITE_NAME].

I am thrilled to introduce you to my latest creation – an informative and visually engaging infographic that delves into the intriguing world of wedding costs in 2017. Backed by thorough research, this infographic provides valuable insights that I believe your readers will find both enlightening and engaging. While perusing your site, I noticed your publication of a fascinating wedding infographic at [REFERRING_PAGE_URL], which inspired me to reach out.

You can catch a glimpse of this exclusive infographic right here: [LINK_TO_INFOPGRAPH]

To make this collaboration seamless and tailored to your audience, I’d be more than happy to craft exclusive accompanying content, ensuring that the graphic aligns perfectly with the interests and style of [SITE_NAME] readers.

I’m excited about the potential of our partnership and how this content can enhance your platform. If you’re interested in sharing this infographic with your audience, please don’t hesitate to get in touch. I’m open to discussing any specific requirements or questions you may have.

Thank you for considering this collaboration opportunity. I look forward to the possibility of working with [SITE_NAME] to provide your readers with fresh and valuable content.

Kind Regards,


πŸ’‘ Tips for your Outreach Template

To refine your outreach campaign templates, consider the following enhancements:

  • Offer a Preview Link: When reaching out to website owners, provide them with a direct link to preview your infographic hosted on Imgur. This serves as a neutral platform for them to assess your content. Alternatively, if you prefer, you can host the infographic on your website’s content management system (CMS).
  • Include an Embed Code: In your follow-up email, make it even easier for the website owner to link to your infographic by supplying them with an embed code. This gesture demonstrates your willingness to assist in the integration of the infographic into their website. Utilize a handy tool for generating the specific embed code you’d like to share.
  • Be Flexible About Embed Code Usage: If the target website doesn’t utilize your provided embed code and, instead, directly uploads the image, don’t fret. You can tactfully request a homepage citation in exchange, ensuring that your efforts are acknowledged.
  • Implement Follow-up Emails: It’s crucial to send follow-up emails, ideally at least two, but not exceeding this number. Keep these messages concise and maintain a natural tone. You can consider incorporating relevant content from your previous emails rather than initiating entirely new threads.

With these enhancements in place, your email templates are now finely tuned and ready for outreach. It’s time to set the wheels in motion, sending out those emails to secure valuable backlinks for your infographic.

Some Insight from the LinkCrafters Team

Over the years, we’ve honed our expertise in creating infographics for effective link building. Here’s our invaluable advice on utilizing infographics to boost your link-building strategy:

  • Advanced Prospecting: To enhance your outreach opportunities, employ traditional prospecting techniques to discover websites relevant to your niche.
  • Unveil Unique Insights: Elevate your infographics by unveiling original data and profound insights. In today’s content-saturated world, capturing people’s attention requires offering in-depth information that stands out.
  • Problem-Solving Infographics: Craft infographics that tackle critical issues or provide innovative solutions. For instance, creating an infographic on preventing Alzheimer’s through proper nutrition could be a game-changer. Focus on generating fresh, problem-solving ideas that pique people’s interest.
  • Widespread Exposure: To secure the coveted backlinks, ensure your infographic reaches a vast audience. Wider exposure increases the likelihood of getting those coveted links.

By implementing these strategies, you’ll not only create compelling infographics but also secure the valuable backlinks that can significantly boost your website’s visibility and authority.

Wrapping up on Link-Building Infographics

Elevating your link-building efforts from the ordinary to the extraordinary is well within your reach, and infographics serve as a powerful tool to achieve this feat.

Enthusiastic websites are more than willing to provide you with valuable backlinks, but the key lies in the content you offer.

Hence, the crux of the matter is producing an exceptional infographic that boasts both quality and originality. These two factors are paramount in ensuring the success of your link-building strategy with infographics.

Harnessing the potential of infographics to bolster your link-building campaign is indeed a triumphant approach, and we’re eager to delve deeper into our expertise in data visualization. Let us illuminate the path towards securing the backlinks your content truly deserves by paying a visit to our website.

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