The Right Way to Buy Backlinks in 2023: Expert Insights


If you’ve ever ventured into the realm of link building, you’ve likely come across the tempting proposition of purchasing backlinks.

This is a situation our link-building firm encounters on a daily basis.

The initial query that might arise is whether it’s advisable to invest in acquiring backlinks.

Purchasing backlinks can be a double-edged sword in the realm of search engine optimization (SEO). When executed skillfully, it has the potential to unlock the benefits of heightened organic traffic, improved search engine rankings, and amplified search results. Yet, if handled poorly, you might find yourself merely enriching the pockets of website owners without reaping any concrete rewards.

Numerous SEO experts contend that the practice of acquiring backlinks is not the optimal strategy to pursue. Conversely, some argue that it can indeed serve as an effective approach to building a robust backlink profile.

What Is Link Buying?

Link buying is a straightforward concept within the realm of digital marketing. It involves a website owner agreeing to incorporate your backlink into their website for a fee.

The underlying belief is that having such a backlink within your profile will potentially increase your organic website traffic and enhance your rankings in Google’s search results.

However, achieving these desired outcomes is not always straightforward, especially when employing unethical SEO practices such as link schemes.

If you choose the ethical route, known as white hat SEO, by obtaining paid links on reputable, high-authority websites through the creation of valuable and relevant content, your chances of benefiting from purchased links improve significantly.

Should You Buy Backlinks?

The decision to purchase backlinks is not a straightforward one, as it depends on various factors and considerations.

Nevertheless, dismissing the idea of paying for backlinks entirely might mean missing out on valuable external links from reputable and relevant websites.

In certain industries, particularly those with fierce competition, paid backlinks may become a necessity to secure backlink placements.

It’s a known fact that major international corporations in sectors like insurance, casinos, and finance invest significantly in acquiring links to boost their online presence.

However, it’s crucial to approach paid link-building strategies with caution and ensure that they contribute value to the readers’ experience.

Google’s Stance

Steering clear of Google penalties for unnatural links is a top priority when it comes to link-building. Understanding Google’s stance on paid links is crucial to staying in compliance.

Google unequivocally discourages the purchase of backlinks and frowns upon any artificial methods used to acquire links.

Google explicitly cautions in its Webmaster Guidelines against engaging in the buying or selling of links, classifying it as a link scheme.

In essence, if you aim to align with Google’s guidelines, it’s advisable to refrain from buying links.

Interestingly, despite this stern warning, the practice of buying and selling links remains widespread. Many SEO professionals continue to engage in it, and it appears that Google has shifted its approach from penalizing individuals for buying links to simply diminishing the value of links it suspects are part of a larger link scheme.

Why SEO Professionals Buy Backlinks

In the world of SEO, the landscape has evolved significantly over the past five years. Back then, acquiring a multitude of free links was relatively straightforward, often achieved through the well-known SkyScraper technique.

During 2016 and 2017, we managed to secure over 50 links in a single month for some of our clients. However, in today’s digital climate, achieving such a feat has become an arduous task, unless you hit the jackpot with a piece of viral content and a stellar brand presence.

The rationale behind this shift is rather straightforward: website owners have become increasingly savvy about the value of quality backlinks. If you’ve ever engaged in link outreach, you’ll quickly realize that many website proprietors are now inclined to post a link only in exchange for compensation.

The reality is that a substantial number of website owners have recognized the revenue potential in selling backlinks, which has created a competitive environment where obtaining links without financial incentives has become increasingly challenging.

How Much Do Backlinks Cost?

Having clarified that acquiring backlinks isn’t inherently unethical, you might be curious about the price tag associated with these valuable links.

Why Charge for Backlinks?

Charging for backlinks is a common practice, driven by the recognition of their immense value to businesses. This compensation is considered reasonable because securing and maintaining these links involves a significant investment of time and effort.

A prime example of those who may charge for backlinks is bloggers. Perusing the financial details of successful bloggers often reveals that a substantial portion of their income is derived from “sponsored posts.”

In fact, we’ve witnessed cases where bloggers rake in more than $15,000 each month by offering backlinks as part of their sponsored content.

The Risks of Buying Backlinks

⚠️ Risking Your Investment: Acquiring backlinks through monetary transactions can often prove to be a futile investment. Although purchasing links from directories or forums may not necessarily harm your website, it is highly unlikely to yield any significant positive impact on your search engine rankings. This is primarily due to Google’s algorithm being adept at disregarding such links.

⚠️ Inviting Google’s Manual Action: Engaging in the practice of buying backlinks may lead to a severe consequence known as a “manual action” by Google. This occurs when a human reviewer determines that your website or specific pages within it do not adhere to Google’s guidelines. Such an action can result in a significant drop in your website’s traffic and can be an extremely challenging situation to recover from. In some cases, your site might even face complete removal from Google’s search results.

It’s important to note, however, that manual actions related to link spam have become increasingly rare in recent times. Google has significantly improved its ability to identify and ignore spammy or low-quality links, reducing the likelihood of severe penalties.

How to Buy Backlinks? Not All Methods Are Equal

Purchasing backlinks is a common practice in the world of SEO, but not all methods are created equal. Let’s explore various ways to acquire backlinks and evaluate the associated risks and benefits.

❌ 1. Avoid Spammy Services on Freelance Marketplaces

One of the initial avenues that new website owners may consider when buying backlinks is browsing through services available on freelance platforms like Fiverr or PeoplePerHour.

While it’s true that some reputable link-building services can be found on these platforms, there’s also a slew of providers offering low-quality backlinks. Be cautious and discerning when engaging with such services.

Bad link-building services typically promise a large quantity of backlinks at a bargain price. They might even claim to provide white hat links or guarantee significant ranking improvements. However, it’s essential to exercise caution and understand what you’re getting into. If a deal appears too good to be true, it probably is.

The reason for skepticism is that legitimate backlink building is a time-consuming, potentially costly process with no guaranteed outcomes. A standard white hat campaign involves several steps:

✅ Formulating a well-thought-out backlink strategy.
✅ Identifying suitable websites for outreach.
✅ Negotiating with website owners for backlink placement.
✅ Creating high-quality, relevant content to support the link.

Services offering numerous backlinks at a low cost often resort to shortcuts that can be detrimental in the long run. If you’re seeking high-quality backlinks, it’s advisable to steer clear of these tempting but unreliable offers.

Beware of PBNs

Frequently, individuals managing these independent services possess a Private Blog Network (PBN), comprising a cluster of websites under their control where they can conveniently insert hyperlinks.

This illicit linking technique grants them the ability to amass a set quantity of hyperlinks with minimal time and exertion.

The predicament lies in the fact that search engines vehemently disapprove of PBNs. Procuring links from such sources has the potential to seriously undermine your website’s search engine rankings.

Low-quality links

Freelance services often resort to unscrupulous methods to generate links for websites. Some of these tactics involve the use of automatically generated content, such as spammy blog comments or forum links. Alternatively, they might employ strategies to create low-quality links on directory websites.

Regardless of their specific approach, these practices fall under the category of purchasing links, which is something you should steer clear of when it comes to optimizing your website’s search engine rankings.

🟠 Leveraging Niche Edits for Quality Backlinks

Niche edits represent a strategic avenue for procuring valuable backlinks. This approach entails reaching out to website proprietors who offer link placements and requesting them to link to a pertinent page on your own website. This tactic comes with its set of advantages and disadvantages.

The Upside

Selectivity: One notable advantage of niche edits is the ability to handpick the websites you approach. This empowers you to target websites that align closely with your niche or content.

Enhancing Unexplored Pages: Niche edits allow you to secure backlinks for pages that might not naturally attract links. This can significantly broaden the visibility and authority of those particular pages.

Rapid Backlink Acquisition: Niche edits offer a swift means of obtaining backlinks. This agility can be valuable when you need to bolster your website’s link profile quickly.

Anchor Text Control: You retain control over the anchor text used in these backlinks, allowing you to optimize for relevant keywords and improve your website’s search engine ranking.

The Downside

It is crucial, however, to approach niche edits with caution due to the potential pitfalls:

⚠️ Link Quality: It’s imperative to exercise vigilance when selecting websites for link placements. Some websites might have agreements with numerous other sites, raising concerns about the authenticity and value of their links.

⚠️ Link Farm Risks: While paid links can often fly under the radar of search engines, overdoing it can lead to Google’s algorithm flagging your site as part of a link farm. This can result in detrimental consequences for your search engine ranking.

To mitigate these risks, it’s advisable to conduct a thorough evaluation of any website you intend to pay for niche edit links. This ensures that you invest in high-quality backlinks that positively impact your website’s authority and visibility.

Distinguishing High-Quality from Low-Quality Sites for Niche Edits

To discern the wheat from the chaff in the realm of niche edits, consider the following criteria:

🔍 Beyond Domain Metrics: Don’t solely rely on domain metrics like Domain Authority (DA). Some sites in private blog networks (PBNs) may boast high DA but lack genuine quality.

🔍 Content and Traffic: Genuine indicators of quality encompass a well-designed website, original content, a clear thematic focus, and guest author contributions.

🔍 Transparency: Look for websites with comprehensive “About” pages that provide insights into the site’s ownership and operation.

🔍 Consistent, Quality Traffic: Sites with sustained, high-quality traffic originating from Google are preferable. Beware of downward traffic trends, sudden drops, spammy keywords, or low overall traffic, as these signs may indicate a less valuable site for obtaining backlinks.

🟠 Paid Guest Posts

Paid guest posts represent a valuable tactic in the world of digital marketing, allowing you to invest in securing a spot for your article on a targeted website. Much like niche edits, this approach offers several advantages, including control over website selection, content placement, and anchor text usage, making it an effective way to acquire high-quality backlinks.

Consider, for instance, a scenario where you wish to feature a guest post on a blog dedicated to the pet niche:

Paid Guest Post on a Pet-Centric Blog:

Imagine discovering a website within the pet niche that boasts exceptional metrics and garners significant relevant traffic. Moreover, this website is open to generating revenue from guest posts, albeit with strict content standards. Such an opportunity could prove invaluable if your goal is to establish backlinks for a pet-related website.

However, it’s important to recognize that paid guest posts share a common drawback with niche edits. Placing your content on an inappropriate or unrelated site could potentially result in negative repercussions from search engines like Google.

Paid Guest Posts vs. Niche Edits: A Comparison:

Both paid guest posts and niche edits necessitate the creation of the article itself. This may entail additional costs if you decide to outsource content creation or consume your time if you choose to write it personally. On a more encouraging note, while exploring paid guest post opportunities, you might come across websites willing to publish your content at no cost, particularly if you have a history of delivering high-quality articles.

In conclusion, paid guest posts offer a strategic avenue to enhance your website’s backlink profile, enabling you to select the right platforms and anchor text. Nonetheless, it is crucial to exercise caution in your choices to avoid potential penalties from search engines.

❌/🟠/✔️Paying an Agency

Enlisting the services of an agency for link building sets itself apart from other link acquisition methods. Instead of directly purchasing backlinks, you’re essentially paying professionals to construct these valuable digital pathways on your behalf. This practice isn’t inherently problematic, akin to hiring content creators, web designers, or SEO managers.

The crucial factor lies in how the agency you select goes about building those links. The choice of strategy can significantly impact your online standing.

Here’s how to distinguish between a reputable agency and one that might jeopardize your online presence:

Inquire About Their Link-Building Methods: Initiate a conversation with the agency to understand the strategies they employ before making any commitments.

Examine Their Link-Building Case Studies: Review their past collaborations and the outcomes they’ve achieved. Scrutinize these case studies for concrete details, as generic or anonymous ones can be misleading.

Evaluate Their Own Website: Take a close look at the agency’s website. A site brimming with high-quality links and substantial traffic is indicative of their expertise.

Read Testimonials and User Reviews: Seek out feedback from previous clients. Positive testimonials and online reviews can offer insight into the agency’s track record.

Inquire About Their Use of Paid Links: Discover whether they rely on paid links as part of their strategy. This information will enable you to make an informed decision based on your comfort level.

Steer clear of link-building services exhibiting these red flags:

Suspiciously Low Prices: Remember that link building is an investment, and the agency’s pricing should reflect the value it delivers. Be cautious of offers for cheap backlinks.

Guaranteed Results: Link building is inherently unpredictable, and no agency can guarantee specific results, such as a set number of links from particular sites. Promises of guaranteed outcomes may hint at questionable practices.

Rapid Link Acquisition: Professional link-building typically unfolds over several weeks to a month before yielding tangible results. Be wary of agencies promising lightning-fast results.

✔️ Sponsored content

Utilizing sponsored content is a secure method for acquiring links that poses no risk. The process involves paying to have a sponsored blog post featured on various websites.

This approach sets itself apart from guest posts in a fundamental way – transparency. Website owners explicitly label the post as “sponsored” and incorporate a “rel=sponsored” or “rel=nofollow” tag within the link. This tagging serves a dual purpose: it informs Google’s algorithm that payment was involved, and it prevents the post from passing PageRank.

It’s important to acknowledge that sponsored links may not hold the same level of value as conventional follow links. Nonetheless, they offer distinct advantages. For instance, through sponsored posts, you can draw traffic from the hosting website, thereby expanding your brand’s visibility.

A Site’s Quality Is the Most Important Factor

The paramount factor that should guide your decision regarding purchasing backlinks is the quality of the website you intend to obtain a link from. This principle holds true for all forms of link-building strategies, not limited to buying links.

It’s essential to understand that Google and other search engines lack the capability to definitively discern whether a link has been paid for or not. They rely on subtle indicators that may suggest a site’s involvement in paid linking practices.

The repercussions are the same whether the search engine deems a linking site unfavorable to your own, irrespective of whether payment was involved. You run the risk of a penalty in either case.

Conversely, if you invest in purchasing links from reputable sites that search engines hold in high regard, you are less likely to encounter issues.

Prior to making any commitment to buy a link, a thorough evaluation of the potential linking website is imperative.

Wrapping Up on Buying Backlinks

As previously discussed, the decision of whether or not to invest in buying backlinks is not a straightforward one. It entails a nuanced approach to ensure the acquisition of valuable links while avoiding potential penalties from Google.

If you’re in search of a trustworthy link-building agency that excels in procuring paid backlinks while also offering a repertoire of other ethical strategies, we invite you to explore our website and delve into our case studies.

Feel free to reach out to us via our website to discover why we stand as the preferred choice for over 300 brands. Our expertise spans not only paid backlinks but also encompasses 20 other proven link-building strategies. We are committed to elevating your online presence while adhering to best practices in the world of SEO and link building.

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