What is Organic SEO? [And Why it’s Important]


Achieving success with Organic Search Engine Optimization (SEO) is akin to discovering the ultimate treasure trove of website traffic. With this powerful technique, you can establish a steady flow of highly relevant visitors to your site, all without constantly dipping into your budget.

To excel in this endeavor, all you require is a firm grasp of the concept of organic SEO and the ingenious strategies that drive it. In the following sections, we’ll delve into this fascinating world and unveil the key tactics behind its success.

What Is Organic SEO?

Organic SEO represents the strategic approach that websites employ to achieve prominent rankings on search engines such as Google. This methodology entails the development of articles, webpages, and blog posts, followed by meticulous optimization efforts aimed at maximizing their potential for securing high search engine rankings.

Organic SEO Is Extremely Beneficial to Site Owners

There are three main reasons why organic SEO is coveted by website owners.

It Generates Highly Targeted Traffic

An effective organic search engine optimization (SEO) strategy has the power to attract laser-focused traffic to your website. When you successfully secure top rankings for the most relevant keywords, you position your site to be discovered precisely when potential customers are in the buying mindset.

Consider individuals who initiate a search for “sneakers.” It’s a safe assumption that a significant portion of these searchers are actively contemplating a footwear purchase.

At the pinnacle of search results for this query, three sneaker-focused e-commerce outlets emerge as the dominant players. These top-ranking websites enjoy a continuous influx of potential customers, poised to explore their offerings and potentially make a purchase.

There exists a plethora of organic search terms that carry substantial buyer intent, capable of driving sales within your specific industry. The ability to secure a high ranking for these terms can be a game-changer for businesses. In the realm of sneakers, for instance, such terms include:

  • Best sneakers
  • Where to buy sneakers
  • Online sneaker store
  • Designer sneakers
  • Sneakers under $100

Businesses fortunate enough to occupy top positions in search results for these keywords are poised to reap financial rewards.

Nevertheless, organic SEO offers more than just a direct sales channel. It serves as a powerful tool for fostering brand recognition and showcasing industry expertise via search engines. When individuals search for topics related to your field, they will encounter your blog in the search engine results pages, thereby gaining awareness of your brand.

This facet of SEO proves particularly valuable for products or services with elongated sales funnels. The very article you are presently perusing stands as a prime illustration of this principle.

LinkCrafters, as a provider of link-building services, capitalizes on this strategy. By achieving a high Google ranking for an article centered on organic SEO, we attract visitors who exhibit a keen interest in our services. This not only drives immediate traffic but also positions us as authorities in the field, thereby contributing to our long-term success.

It’s Low Cost

Organic SEO presents a cost-effective method for driving web traffic, particularly when contrasted with various other digital marketing approaches. The beauty of organic SEO lies in the fact that once your website secures a spot in search engine results, you won’t incur any charges when users discover your site through Google searches.

Your expenses mainly revolve around content creation, devising a robust strategy, and building valuable backlinks. Moreover, if you possess the necessary expertise, you can undertake these tasks on your own, thereby minimizing costs.

This stands in stark contrast to alternative advertising avenues. Take pay-per-click (PPC) advertising, for instance. With PPC, you foot the bill every time someone clicks on your advertisements. The expenditure can fluctuate significantly depending on the competitiveness of the keywords you’re targeting. Pursuing high-value keywords in a competitive industry can quickly rack up costs compared to targeting less competitive keywords for more affordable products.

In fact, according to Wordstream, a substantial portion of advertisers invest over $2,500 per month on their PPC advertising campaigns.

This pattern extends to various other advertising mediums as well. Whether you consider television, billboards, radio slots, podcast sponsorships, or promotional partnerships, you’ll consistently find yourself reaching for your wallet to gain visibility and exposure. Organic SEO, on the other hand, offers a more cost-efficient route to connect with your audience and build your online presence.

It’s Consistent

Once your website secures a place on search engine results pages, it possesses the potential to maintain that position for an extended period. This translates to a continuous influx of traffic, which can persist for months, and in many cases, even years, following the creation of your content.

In most instances, there is little to no need for ongoing efforts to preserve your rankings. However, for more competitive keywords, periodic updates to your content may be necessary to ensure its continued relevance and effectiveness.

For a practical illustration of this principle, let’s take a look at a success story involving SentryOne, a website we have been collaborating with. One of their product pages began ranking prominently in search results and has remained steadfast in that position over time. Consequently, it consistently draws traffic and leads on a monthly basis, requiring only minimal maintenance.

In essence, organic SEO can be likened to a wise investment. The initial cost is incurred at the outset of the process. Yet, when executed successfully, the benefits continue to accrue over the years, delivering lasting returns.

A Good Organic SEO Strategy Has Three Main Parts

A successful organic SEO strategy has three basic components:

  1. Keyword research
  2. Optimization
  3. Link building

Do these stages right and you’ll set yourself up for the best chances of success.

Keyword Research Helps You Find Suitable Article Topics

Keyword research involves the process of identifying terms and phrases associated with your product or service that are actively sought after by online users. The objective is to generate content that aligns with these keywords to enhance your online visibility and reach your target audience effectively.

However, it’s important to recognize that certain keywords come with fierce competition, as established websites and renowned brands already dominate them in search engine rankings. Trying to outrank these authoritative sites can be an incredibly challenging task, especially for newcomers.

Consider, for instance, the keyword “sneakers,” where the top-ranking page is Nike. Attempting to dethrone such a global brand from the top position is, in most cases, an unattainable goal due to their inherent authority and recognition.

Instead, a more effective strategy is to identify and focus on keywords that are relevant to your product or service and offer a reasonable chance of achieving a higher ranking. These are often referred to as “long-tail keywords.”

Long-tail keywords are characterized by their specificity, in contrast to broader, general keywords. While they may have lower search volumes, they compensate for this by being exceptionally targeted. Moreover, they generally pose less competition, making them more accessible for ranking purposes.

To harness the power of long-tail keywords, it’s essential to consider what other search terms potential customers might be using. In the context of the sneaker niche, this could encompass:

  • Informational queries related to sneakers, such as “How to clean suede sneakers.”
  • Keywords aimed at specific products, like “Nike Free Run 2.”
  • Phrases connected to purchasing particular products, such as “Where to buy Nike Air Max 97.”

By tailoring your content to these specific, long-tail keywords, you can increase your chances of ranking higher in search engine results pages and attract more targeted traffic to your website.

How to Find These Keywords

Discovering long-tail keywords is crucial for a successful SEO strategy, and there are various methods to uncover them, both free and paid. Here, we’ll explore some effective approaches:

1. Explore “People Also Ask” on Google: Begin by entering your desired keyword into Google’s search bar and take a look at the “People Also Ask” box in the search results. This section often presents related questions, which can serve as potential long-tail keywords.

2. Utilize AnswerThePublic: Leverage free tools like AnswerThePublic to identify questions and queries that people frequently search for in connection with your chosen keyword. This resource can provide valuable insights into potential long-tail variations.

3. Tap into Google Ads for Keyword Ideas: Creating a Google Ads account, even with a minimal budget, can grant you access to Google’s Keyword Planner tool. This tool allows you to discover keywords related to your primary keyword, helping you uncover long-tail options.

4. Access Free Versions of Paid Tools: Consider using free versions of paid SEO tools like Moz or Ubersuggest. While these free versions offer limited access to their features, they can still provide valuable keyword data.

Now, when it comes to advanced keyword research, competitor analysis becomes a powerful strategy:

Competitor Research:

Competitor research is a highly effective but typically paid approach. Here’s how you can go about it:

1. Choose a Competitor in Your Niche: Select a website that operates in a similar niche to yours. This competitor should be relevant to your target audience and industry.

2. Utilize a Paid SEO Tool: Invest in a paid SEO tool such as Ahrefs, or if you prefer a more budget-friendly option, consider tools like Ubersuggest or Mangools.

3. Analyze Competitor Keywords: Input your chosen competitor’s website URL into your selected SEO tool. The tool will then generate a comprehensive list of keywords that the competitor’s site ranks for.

4. Target Relevant Keywords: Review the list of keywords provided by the tool and identify those that align with your content and goals. By targeting these keywords yourself, you can aim to rank for terms that your competitor is already successful with.

5. Consider Authority and Competition: Ensure that the competitor you choose has a similar level of authority to your own website. This will increase your chances of successfully ranking for the identified keywords.

Incorporating these techniques into your SEO strategy will help you uncover valuable long-tail keywords, enhancing your website’s visibility and attracting a more targeted audience.

Optimization Gives Your Article the Best Chance of Ranking

Once you have your list of keywords, the next part of organic SEO is creating articles and optimizing them.

Article optimization consists of two main parts.

Matching Searcher Intent

When it comes to optimizing your content for search engines, understanding and matching searcher intent is crucial. Search engines like Google utilize complex algorithms to determine which content ranks highest for specific queries. To increase your chances of ranking well, it’s essential to produce content that aligns with what these algorithms favor. A straightforward way to achieve this is by researching the current search rankings for your target keyword and analyzing the content that performs well.

Let’s take a closer look at how you can go about this process:

  • Conduct a Google Search: Begin by entering your target keyword into Google’s search bar. This action will reveal the current top-ranking pages for that particular search query.
  • Analyze Top-Ranking Pages: Examine the content of the top-ranking pages. Pay close attention to what these pages have in common, as this will give you valuable insights into the type of content that the search algorithm favors.
  • Identify Page Types: In your search results, you’ll likely come across various types of pages, including product pages, blog posts, sales pages, and tools. It’s essential to recognize which page type is prevalent among the top results for your target keyword.
  • Align Content Type: When you decide to create content, make sure it matches the predominant type of content that ranks well on Google for your chosen keyword. This alignment increases your chances of ranking favorably.

For a better understanding, let’s consider a few examples related to sneakers:

  • Homepage Ranking: If the keyword you’re targeting is “sneakers,” observe that website homepages tend to rank prominently. Therefore, when creating content for this keyword, ensure that it aligns with the style and format of a typical homepage.
  • Product Page Ranking: For keywords like “Nike Pegasus Trail 3,” you’ll notice that product pages and reviews dominate the search results. In this case, it’s essential to craft content that resembles product descriptions or reviews to match searcher intent.
  • Blog Post Listicles: When targeting keywords like “Popular sneakers,” you’ll often find blog post listicles among the top results. To increase your chances of ranking well, create content in a similar format, highlighting popular sneaker choices.
  • Instructional Blog Posts: For search terms like “How to clean suede sneakers,” instructional blog posts tend to rank prominently. If you choose this keyword, ensure your content offers comprehensive instructions on cleaning suede sneakers.

Optimizing the Article or Page

Once you’ve finished crafting your webpage or blog post, it’s crucial to ensure it’s well-optimized to enhance its chances of ranking effectively. Two key aspects of optimization are keyword usage and content length.

Keyword Optimization

A fundamental step in optimizing your content is strategically incorporating your primary keywords into key elements of your content, such as the title, headings, introduction, and URL. This helps search engines understand the main topic of your content and improves its visibility in relevant search results.

However, it’s important to strike a balance and avoid overusing keywords. Overloading your content with excessive keywords, a practice known as “keyword stuffing,” can lead to a negative ranking impact, as search engines may penalize such practices. Therefore, it’s essential to maintain a natural and coherent flow of your content.

Alternatively, you can employ specialized tools like Surfer SEO or Clearscope to perform an in-depth analysis of your article and compare it with existing high-ranking content. These tools offer valuable insights, suggesting specific phrases and keywords to include in your article and providing guidance on their optimal frequency within the content.

By following these guidelines and utilizing modern SEO tools, you can maximize your content’s potential for ranking success while maintaining a user-friendly and engaging reading experience.


Ensure your content reaches its SEO potential by finding the ideal word count for ranking on Google. A strategic approach involves examining the top-ranking pages in your niche and targeting a word count similar to theirs.

To achieve this, you can employ a manual method by copying and pasting content from these leading pages into a word-count tool like WordCounter.

Alternatively, you can utilize SEO tools such as Surfer SEO and Clearscope, which automate the process by calculating the optimal article length for you. These tools can help you fine-tune your content’s length to match the successful pages in your niche and enhance your chances of ranking higher on Google.

Link Building Shows Google That Your Content Is Authoritative

The final stage of a comprehensive organic SEO strategy revolves around the critical aspect of link building. This pivotal practice involves actively encouraging other websites to establish links pointing to your own site, and it holds significant importance in the realm of online visibility and search engine rankings. This is due to the fact that search engines like Google utilize both the quantity and quality of inbound links as essential factors in determining a webpage’s position within their rankings. The underlying premise here is that websites with valuable and engaging content are more likely to attract links from other authoritative sources.

In our role as a specialized link building agency, we have amassed a wealth of knowledge and expertise in this domain, and we continually provide insights and guidance on effective link building strategies. Our most recent article, which delves into the art of generating high-quality backlinks, offers a more in-depth exploration of this subject.

Outlined below are some of the key strategies that we highlight:

  • Guest Posting: One potent approach to building backlinks involves crafting high-quality content for external websites within your niche or industry. By contributing valuable insights and linking back to your own site, you can forge valuable connections and establish a network of links that enhance your online authority.
  • HARO (Help a Reporter Out): HARO is a valuable service that connects journalists with sources, and these journalists frequently include links to their sources within their articles. This presents an excellent opportunity for experts in specific fields to share their knowledge and gain valuable backlinks.
  • Link Exchanges: Building links through reciprocal arrangements can be a straightforward yet effective strategy. By reaching out to acquaintances and website owners you know, you can propose mutual link placements. This might entail linking to their site from your own or collaborating on guest posts to mutually benefit each other’s online presence.
  • Linkable Assets: Crafting exceptional pieces of content that are highly shareable and informative can lead to an influx of organic backlinks. When you create truly valuable resources, you can actively encourage others to link to your content, thereby bolstering your website’s authority and visibility. While it can be challenging, the rewards in terms of link acquisition can be substantial.

There Are Challenges to Overcome

We love organic search engine optimization, and it’s a great way to generate traffic.

But it’s not perfect. Here are two factors you need to be aware of when trying to rank your site.

Some Industries Are Very Competitive

In highly competitive industries, achieving prominent search engine rankings for keywords that directly translate into sales can prove to be a formidable challenge. This is primarily due to the stronghold established by high-authority websites that already dominate these keywords. To surpass these industry giants and secure a prominent position in search results, a substantial commitment of both time and resources is imperative, focusing on the development of high-quality content and the cultivation of robust backlink profiles.

The encouraging aspect, however, is that there’s a silver lining in the form of long-tail keywords. These less-competitive and more specific search terms offer an avenue to carve out a niche for your product or service. By strategically targeting these long-tail keywords, you can effectively bypass the fierce competition associated with broader, high-volume keywords and establish a meaningful online presence that caters to the needs of your target audience.

Results Take Time

Another challenge in the realm of search engine optimization (SEO) is the time it takes to yield tangible outcomes. When dealing with a newly established website, the process can span several months before it gains visibility even for relatively non-competitive keywords.

Consequently, the feedback loop within SEO operates at a notably sluggish pace. For newcomers to the world of SEO, distinguishing between delayed results due to the natural time frame required and potential errors in their approach can be a perplexing task.

But a Good Organic SEO Strategy Will Help

Notwithstanding these challenges, organic SEO remains a highly effective means of driving traffic and elevating brand recognition for the vast majority of enterprises. By implementing a well-crafted strategy and diligently nurturing it over the long haul, the odds of witnessing tangible outcomes are quite promising.

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