(Deskera)
14,852% Organic Traffic Growth for Employee Transparency Platform
Background.
Deskera is an innovative employee transparency platform that empowers organizations to foster a culture of openness and collaboration.
Despite being a newcomer in a competitive market, Deskera aimed to establish itself as a leading authority in employee management and engagement.
Strategy.
Recognizing the intense competition in the HR tech space, our link-building strategy was designed to create a strong and natural link profile for Deskera.
We leveraged a combination of outreach techniques and high-quality link sources to build authority and credibility.
Competitor Analysis.
It’s incredibly important to analyze the competition in order to have a vision for where you’re taking a link building campaign.
- What types of pages are competitors getting links from?
- What are the context and topics of those pages?
- What does the anchor text distribution look like?
We then started by building a foundation of strong branded links to the homepage over a number of months, in order to raise the authority of the site overall.
Later on, we started building more targeted links to landing pages which people find for more targeted searches.
The types of websites we focused on were typically around technology and business, because we saw that was where most top-ranking competitors were earning their backlinks from.
Results.
Through a collaborative effort with Deskera, our link-building strategy yielded remarkable results:
- Increased Organic Traffic by 14,852%
- Surged Traffic Value by 56,632%
- Boosted Domain Rating from DR 3 to DR 53
- Earned Links from 140 Referring Domains, including:
- HRMagazine.com (DR 68)
- ForbesBusinessInsights.com (DR 75)
- CareerDevelopmentHub.net (DR 62)
- BusinessHRInsights.com (DR 58)
Conclusion.
Deskera’s journey from a newcomer to a competitive player in the HR tech landscape showcases the power of strategic link building. By combining insightful content creation with authoritative niche-relevant links, Deskera achieved exceptional organic growth and domain authority within a challenging industry.
More Case Studies 🚀
Client: Deskera
Domain Rating: 53 from 3
Monthly Traffic: 430k from 9.8k
Keywords Ranking: 62.8k from 22.45k
Links Built: 140
Client: UPDF
Domain Rating: 55 from 16
Monthly Traffic: 270k from 22.9k
Keywords Ranking: 147.4k from 18.36k
Links Built: 213
Client: Keela.co
Domain Rating: 49 from 17
Monthly Traffic: 109k from 1.5k
Keywords Ranking: 258.4k from 142.4k
Links Built: 132
Curious? Let’s talk link building
We love talking link building. Let us know about your project and we'll send you a free proposal.
