8650% Organic Traffic Growth for Home Decor Store

A Beautiful Store With No Foot Traffic

The team behind this home decor brand had invested heavily in what mattered most – stunning products, an elegant online shopping experience, and a content library filled with design inspiration, styling guides, and seasonal decor tips. Their website looked like it belonged on the cover of a design magazine.

But despite all that, hardly anyone was seeing it.

At the time, they were getting just 2,400 monthly visitors from organic searches. Their Domain Rating was 25, and only 3,200 keywords were ranking – mostly for obscure product names or low-volume interior terms.

The issue wasn’t poor content or lack of effort – it was simple:
They had no search authority.

With major retailers like Wayfair, Pottery Barn, and West Elm dominating Google’s results for everything from “modern living room ideas” to “boho wall mirror,” this small but ambitious store was stuck in the shadows.

Outranking Giants – One Link at a Time

We partnered with them on a long-term campaign built on a single goal: turn their content and product pages into magnets for organic traffic by earning trust through smart, sustainable link building.

We didn’t try to brute-force our way into rankings. Instead, we focused on building a steady, natural backlink profile — one that could signal to Google that this was not just another dropshipping store, but a legitimate brand in the home decor space.

The strategy revolved around earning contextually placed, editorial links from websites that were topically aligned, design-forward, or frequented by homeowners and decor enthusiasts.

A Wide Net With a Narrow Focus

Over 23 months, we built 230 high-quality backlinks from publications, blogs, and content hubs that overlapped with interior design, home improvement, lifestyle, and e-commerce.

Some of the standout placements included:

• 🟤 ApartmentTherapy.com (DR 87) – One of the most trusted voices in home inspiration

• 🟤 HouseBeautiful.com (DR 86) – High-traffic editorial with strong buyer intent readership

• 🟤 MyDomaine.com (DR 79) – Design-centric blog with lifestyle crossover

• 🟤 TheSpruce.com (DR 90) – Massive resource hub for home decor and DIY

• 🟤 Decorilla.com (DR 72) – Interior design blog with product roundups

Rather than going after general high-DR tech sites or unrelated publications, every link we placed had two jobs:

➡️ Strengthen authority in the home and lifestyle niche
➡️ Drive real, referral-based discovery traffic from engaged readers

Targeted Content + Link Equity = Explosive Results

We didn’t just point links to the homepage or collection pages. We distributed them strategically across:

• Informational blog posts (e.g., “How to Style a Small Entryway”)

• Long-form guides (e.g., “Color Theory in Home Decor”)

• Commercial intent pages (e.g., “Best Minimalist Wall Art for Bedrooms”)

• Seasonal content (e.g., “Holiday Table Decor Trends 2024”)

This helped establish authority across multiple content categories and created internal linking opportunities that pushed authority toward revenue-generating product and collection pages.

As a result, we saw rankings not only for blog content but also for shopping-related keywords — a true hybrid content-commerce SEO success.

Beyond the numbers, we saw other key shifts:

• Time on site increased as more users landed on helpful content

• Conversion rates improved on category and product pages supported by internally linked blog content

• New blog content ranked faster, often breaking into top 10 positions within weeks instead of months

The client also started being referenced organically by influencers and roundups without pitching — a sign that real authority was taking hold.

What Made This Work

This wasn’t a one-size-fits-all approach. We didn’t build hundreds of links overnight or try to game algorithms.

We focused on:

✅ Earning real, topically relevant links
✅ Supporting a content structure that served both search engines and shoppers
✅ Choosing quality over shortcuts, every single time

Most importantly, the client committed to the process. They kept producing solid content. They stayed consistent. And they understood that SEO, especially in a space as competitive as home decor, isn’t won in a sprint — it’s won with strategic endurance.

Today, the store doesn’t just compete with the big players — it outranks them for hundreds of valuable keywords. Their blog is a trusted resource. Their collections are ranking on page one. And their organic channel now outperforms paid — both in traffic and conversions.

That’s what happens when you combine vision, patience, and precision.