Human resources companies operate in a highly competitive digital environment. Whether you offer recruitment services, HR software, payroll solutions, or employee management platforms, ranking high in search engines is essential for consistent lead generation.
However, ranking for competitive HR-related keywords requires more than on-page optimization. It requires high-quality, authoritative backlinks from trusted industry publications, SaaS platforms, business blogs, and HR resources.
That’s where specialized link building agencies for HR come in.
In this guide, we’ll cover the top 5 link building agencies for HR companies, including their strengths, best use cases, and what makes each one stand out.
What Is Link Building for HR Companies?
Link building for HR companies is the process of acquiring backlinks from relevant, authoritative websites to improve search engine rankings and drive qualified traffic.
For HR brands, this often includes links from:
- HR publications
- Business and SaaS blogs
- Recruitment and staffing sites
- Entrepreneur and startup platforms
- Industry directories
- Thought leadership articles
These backlinks help:
- Improve domain authority
- Increase keyword rankings
- Drive targeted traffic
- Build brand credibility
- Generate inbound leads
Why HR Companies Need Specialized Link Building
HR is a trust-driven industry. Companies looking for HR services want reliable, credible partners.
Search engines evaluate credibility partly through backlinks. If your site is mentioned by:
- Recognized business publications
- Industry blogs
- SaaS review platforms
- HR thought leaders
…your brand appears more trustworthy to both Google and potential clients.
A specialized link building agency understands:
- HR industry terminology
- Relevant publications
- B2B outreach strategies
- Content angles that attract links
How to Choose the Right Link Building Agency for HR
Before selecting an agency, consider the following factors:
1. Industry Experience
Look for agencies that have worked with:
- HR SaaS companies
- Recruitment platforms
- Payroll or benefits software
- Staffing agencies
2. Link Quality
Prioritize agencies that focus on:
- Editorial links
- Relevant publications
- High domain authority sites
Avoid:
- PBNs (private blog networks)
- Spammy directories
- Automated links
3. Transparent Reporting
A reliable agency should provide:
- Monthly link reports
- Domain metrics
- Anchor text breakdown
- Placement URLs
4. Scalable Campaigns
As your HR company grows, you’ll need:
- Consistent link acquisition
- Campaign expansion
- Support for new product pages and content
TL;DR – Best Link Building Agencies for HR
| Rank | Agency | Best For |
| #1 | LinkCrafters | HR-focused, scalable link building campaigns |
| #2 | Bird Marketing | Full-service digital marketing with SEO focus |
| #3 | SmartSites | Data-driven SEO |
| #4 | Victorious | High-authority, strategic SEO campaigns |
| #5 | Fractl | Digital PR and data-driven link acquisition |
Top 5 Link Building Agencies for HR Companies
1. LinkCrafters – Best Overall Link Building Agency for HR
2. Bird Marketing – Best for Full-Service SEO Campaigns
3. SmartSites – Best for Data-Driven Link Building
4. Victorious – Best for Strategic, High-Authority Links
5. Fractl – Best for Digital PR and Linkable Assets
1. LinkCrafters – Best Overall Link Building Agency for HR
LinkCrafters is a specialized link building agency focused on helping SaaS, B2B, and HR companies grow their organic presence through high-quality, editorial backlinks.
Their campaigns are designed specifically for companies that rely on search-driven lead generation, making them a strong fit for HR brands.
Why LinkCrafters Stands Out
- HR and B2B-focused outreach strategies
- Editorial links from real publications
- Transparent monthly reporting
- Scalable campaigns for growing companies
- White-hat, manual link building only
Key Services
- Guest posting
- Niche edits
- Linkable asset promotion
- Resource link building
- SaaS and HR content outreach
Best For
- HR SaaS platforms
- Recruitment software companies
- Payroll and benefits tools
- HR consulting firms
- Staffing and talent acquisition companies
LinkCrafters focuses on quality over quantity, ensuring links come from relevant, authoritative sites rather than generic directories.
2. Bird Marketing – Best for Full-Service SEO Campaigns
Bird Marketing is a UK-based digital marketing agency offering SEO, web design, and PPC services. They work with a wide range of industries, including B2B and professional services.
Their link building approach is part of broader SEO campaigns, making them a good fit for HR companies looking for full-service support.
Why Bird Marketing Stands Out
- Integrated SEO and link building strategies
- Strong focus on technical SEO
- Experience with professional service industries
- Custom campaigns for each client
Key Services
- SEO campaigns
- Content marketing
- Link acquisition
- Website optimization
- PPC management
Best For
- HR consultancies
- Recruitment agencies
- Companies needing full SEO support
3. SmartSites – Best for Data-Driven Link Building
SmartSites is a well-known digital marketing agency specializing in SEO, PPC, and web design. They serve a wide range of industries, including SaaS and B2B companies.
Their link building strategies are heavily data-driven, focusing on measurable ROI and performance improvements.
Why SmartSites Stands Out
- Strong analytics and performance tracking
- Experience with enterprise clients
- Integrated SEO and link building
- Conversion-focused strategies
Key Services
- SEO and link building
- PPC campaigns
- Website design
- Conversion rate optimization
Best For
- Enterprise HR platforms
- Large recruitment firms
- HR companies with significant marketing budgets
4. Victorious – Best for Strategic, High-Authority Links
Victorious is a well-known SEO agency that focuses on strategic, long-term growth through high-quality content and authoritative backlinks.
They are particularly suited for HR companies looking to build strong domain authority over time rather than chasing quick wins.
Why Victorious Stands Out
- Strategy-first SEO approach
- Focus on high-authority placements
- Transparent processes and reporting
- Strong reputation in the SEO industry
Key Services
- SEO strategy
- Content development
- Link building
- Technical SEO audits
Best For
- Long-term SEO growth strategies
5. Fractl – Best for Digital PR and Linkable Assets
Fractl is a digital PR and content marketing agency known for producing data-driven campaigns that attract high-authority links from major publications.
Rather than traditional outreach, Fractl focuses on creating:
- Original research
- Interactive content
- Data studies
- Visual assets
These assets are then promoted to journalists and publishers.
Why Fractl Stands Out
- Strong digital PR capabilities
- High-authority media placements
- Data-driven content strategies
- Proven results with major brands
Key Services
- Digital PR campaigns
- Research-based content
- Interactive assets
- Media outreach
Best For
- Brands seeking press coverage
- Companies with strong content budgets
FAQs
What is the best link building strategy for HR companies?
The most effective strategy includes editorial guest posts, resource links, digital PR, and niche-relevant placements on HR and business websites.
How many backlinks does an HR company need?
It depends on competition, but most HR companies need 20–50 high-quality links to see strong ranking improvements for competitive keywords.
Are cheap link building services worth it?
Low-cost services often use spammy links that can harm rankings. It’s better to invest in high-quality, white-hat link building.
How much do link building agencies charge?
Most agencies charge:
- $1,500–$5,000 per month for ongoing campaigns
- $150–$600 per link depending on quality
Want more qualified leads for your HR company?
LinkCrafters builds high-quality, editorial backlinks from trusted business and HR publications—helping you rank higher, attract decision-makers, and grow sustainably.
Start your link building campaign with LinkCrafters today. Feel free to contact us.
